Interesting tool to figure social influence on the web!

bored of Facebook??

The World Bank has developed an open source software to monitor online Buzz, technology would mean that the next generation banks would be managing this all by themselves!

Web 2.0 ... The Machine is Us/ing Us

Read this on this interesting blog written by Vincent from Tribal DDB in London. IBM does a paper on the scare of how the new media is threatening the existence of its traditional brethren!

lifetakesvisa.com, a similar initiative as the drink companies; ofcourse for VISA and it launches tommorow. seems like this one would be interesting, with lots of content.... I remember this friend of mine who shared this with me some days back saying,' today every brand is a media brand'. Brands are no longer only looking for other mediums to piggy back ..they are becoming media themselves ..but ofcourse its easier said than done!

The Sublymonal Project - Coca Cola Beverage Brands have been exploring some fun in the web 2.0 space for a while, but recent efforts have all fallen flat as brands try to pull off audiences on sites that would not connect with consumers. Bud.tv is a good example with millions flushed in and little visitors. sublymonal.com by coke has been a similar effort, but some believe that pepsi's mountaindew.com has done the trick. Saw some interesting videos, but how much can brand sites connect with users? not much i'd believe, we're still used to seeing brands in adverts!