The Sublymonal Project - Coca Cola Beverage Brands have been exploring some fun in the web 2.0 space for a while, but recent efforts have all fallen flat as brands try to pull off audiences on sites that would not connect with consumers. Bud.tv is a good example with millions flushed in and little visitors. sublymonal.com by coke has been a similar effort, but some believe that pepsi's mountaindew.com has done the trick. Saw some interesting videos, but how much can brand sites connect with users? not much i'd believe, we're still used to seeing brands in adverts!