This occured to me while working on social media marketing plans of some companies: ALL BUSINESS IS NOW THE ENTERTAINMENT BUSINESS.

That's how I believe the web is changing the business and I say this from a very marketing perspective. Businesses are increasingly trying to engage their 'audiences' with their propositions, but interestingly enough most seem to be doing quite a pathetic job of being entertainers. Of course it's asking the uptight, straight faced executive to dance like a ladyboy in a crazy attire...it has to take time for them to come upto speed...