Another mish mash in the telecom industry, cyworld a social networking site was started by SK Telecom, a leading telecom company in S.Korea. Nokia on the other hand have made similar investments with Ovi and Mosh and infact so did google with Zingku, a mobile social network and Nokia also bought Navteq, a mobile navigation provider ... telecom provider, equipment maker, media company, internet company, search engine ..well they all seem to be going the same direction ..getting 'social' services on their platter!