The company though exemplifies a little lack of originality by playing upon Friedman's book 'The World is Flat' that talks a lot about Infosys. The firm wants to grab every inch of brand equity it can garner in a world where outsourcing is already becoming passe.
Saturday, October 06, 2007
The company though exemplifies a little lack of originality by playing upon Friedman's book 'The World is Flat' that talks a lot about Infosys. The firm wants to grab every inch of brand equity it can garner in a world where outsourcing is already becoming passe.
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