Saturday, October 06, 2007

OK, Infosys is finally blogging .. I met one of their research team a year back when we were exploring corporate blogging for the Indian Technology company. There seems to be enough online advertising behind the property, like the banner on business week that got me here.
The company though exemplifies a little lack of originality by playing upon Friedman's book 'The World is Flat' that talks a lot about Infosys. The firm wants to grab every inch of brand equity it can garner in a world where outsourcing is already becoming passe.

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